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Poster Abstracts

Empowering and engaging people with diabetes in their self-management journey through innovative digital channels.

Authors:

Diewerke De Zwarte ,

Health Service Executive, Communications Division, Ireland, IE
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Muiriosa Ryan,

Health Service Executive, Communications Division, Ireland, IE
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Peter Dineen,

Health Service Executive, Communications Division, Ireland, IE
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Ben Cloney,

Health Service Executive, Communications Division, Ireland, IE
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Karen Harrington,

National Primary Care Division, Cork Kerry Community Healthcare, Health Service Executive, IE
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Margaret Humphries

Office of the National Clinical Advisor and Chronic Disease, Strategic Planning & Transformation, IE
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Abstract

Introduction: Self-management support helps people with diabetes to be engaged, informed and supported to look after their own health and wellbeing. The Irish health service (HSE) communications department, in collaboration with the Irish Integrated Care Programme (ICP) for Chronic Disease, are developing digital channels to support people in their self-management journey. These channels include accessible diabetes-related content on www.hse.ie, personalised email support systems and online support groups. The project commenced mid-2020 and is due for completion in early-2022.

Methods: The HSE communications team are delivering the project. The ICP for chronic disease provides clinical expertise and governance. A senior dietitian was recruited into the delivery team, proving an invaluable link between the project partners.

The public is consulted throughout the project timeline, through online and in-person surveys gauging user needs, user testing of content and formal evaluation of self-management behaviours.

A content voice, tone and language guide was prepared for this project to ensure content uses consistent, empathetic and accessible language throughout.

Highlights: Diabetes-related website content was created by ICP dietitians in collaboration with the HSE digital team. Online user-needs surveys guided the content creation process. This content went live on 2/12/20 and to date has had 547,336 page-views. Feedback on the content from both users and healthcare professionals is positive, however further work is scheduled to optimise the information architecture.

A personalised emailing support system is due to go live December 2021. Content for this was produced by the project dietitian and HSE content designers. People with diabetes can register to receive two-weekly emails, which will cycle yearly. Users can sign-up from the HSE website or on invitation from their healthcare team. Emails will be personalised based on factors such as duration since diabetes diagnosis. This personalisation allows for more appropriate language use and targeted signposting to services within the emails. User testing will take place early-2022.

Online support groups were launched in November 2021 to run alongside structured self-management support courses, offering additional learning and peer-to-peer/expert support. User need for this project was identified through surveys conducted with previous course participants. The project dietitian and HSE social media manager moderate the groups. The content calendar was produced by the project dietitian and reviewed by an ICP dietitian. Video content was produced to diversify learning media on the platform. A formal evaluation of this project is currently taking place.

Conclusions: Service users and clinicians have guided the design and implementation of these digital projects and will be consulted in further upcoming evaluations. This close collaboration between stakeholders has enabled people with diabetes in Ireland to access effective and integrated care by providing digital access to reliable information and self-management support services.

Implications for applicability/transferability: This project has paved the way for further development of self-management digital services within the HSE. Findings from formal evaluations will guide the production of guidelines and protocols for similar future projects. The value of clinician staff within the HSE communications team was also recognised through this project and will be utilised in future projects.
How to Cite: De Zwarte D, Ryan M, Dineen P, Cloney B, Harrington K, Humphries M. Empowering and engaging people with diabetes in their self-management journey through innovative digital channels.. International Journal of Integrated Care. 2022;22(S3):226. DOI: http://doi.org/10.5334/ijic.ICIC22332
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Published on 04 Nov 2022.

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